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Under Tesla’s light ring, the height of the independent brand is not uncomfortable.
In this article, the heroine has achieved good results in every topic, and Ye Qiu, who has the lowest success, comes from: WeChat Public Account Number, Television Guild ID: ddgh77 Author: Jin Buhua
This battle was a bit unexpected.
For a period of time, Tesla, which has been uniquely showing off in the high-end electric vehicle field, has been constantly facing challenges from Chinese car companies. In addition to new car manufacturing forces such as NIO, Xiaopeng, Fantasy, Gaohe, Hengda, etc., traditional factories such as Dongfeng, BAIC, SAIC, Jixiang, Guangqi, and Changan have also exposed their ambitions to attack the high-end market, and their goals are also based on differences: “Doing lost” Tesla.
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In April this year, Dongfeng Automobile followed the example of FAW Red Banner to establish the “H Business Department”. At that time, Dongfeng Automobile Chairman Zhu Yanfeng wrote a letter to the “H Business Department”, which read: On the 50th anniversary of the establishment of Dongfeng Automobile, the H Business Department should use its predecessors to attack the high-end electric vehicle market.
On July 29, Dongfeng Motor held a huge launch conference in Wuhan and officially released high-end electric car brand maps. The first mass-produced concept car map iFree also performed at the Beijing car show later. It took only 2 months to release the concept car meter from the map brand to the mass-producible concept car. From concept car to mass production, the plan will take one year.
For the initial ambition to establish a “Print”, You Rong, member of the Standing Committee and Deputy General Manager of Dongfeng Company, who splits this section, has previously said that the mid-to-high-end market of 200,000 to 350,000 yuan will grow quickly, as long as this market can bear the future electronic and intelligent technology of Dongfeng Group.
In a sentence, the picture brand is burdened with the serious task of the upward and new four modernizations of the East Wind Auto Brand, which is much more serious than the “East Wind No. 1” high-end car project that year.
Dongfeng’s rapid layout has made the SAIC Group, which has always been seeking branding, unable to sit still.
Short after the Beijing Motorcycle Exhibition ended, the industry reported that SAIC had secretly released the high-end electric vehicle project “L”. This project is called the chairman Chen Hong, and the president Wang Xiaoqiu serves as the general manager. The former SAIC Passenger Car Company, Guan Zhijun and Liu Bing, respectively, served as the executive team and deputy director of the L project.
It can be seen from the team’s capacity that SAIC is going to bet with the resources of the entire group.
The L project, which started to be prepared two years ago, is extremely a mystery and is regarded as “Project 1” by SAIC. Although there has been occasional news in the past two years Sugar baby was released, but the outside world has never seen the true content.
From the news released this time, SAIC L project will be the same as Dongfeng, establish an independent company, adopting light asset and market-based capital operations, and will not eliminate the possibility of attracting more capital energy.
In addition, the “L” project will create a “super-center computer on the car”, and SAIC’s layout in software, chips, high-precision maps, automatic driving, travel services, etc. will provide strong support for the future “L” project.
By promoting the “L” project, SAIC Group has unquestionably developed its new goal of planning for future development and sacrificing its intelligence.
Beijing’s layout in the high-end electric vehicle sector is relatively early than that of Dongfeng and SAIC.
BAIC’s new power ARCFOXbrand was released as early as 2016, and was called by the outside world as the first time that Chinese traditional car companies have launched a rush to the high-end electric vehicle market. However, after the release of ARCFOX, the mass-produced models were not released. Until this year’s Beijing Car Exhibition, the ARCFOX, which was launched in Beijing, finally welcomed the pre-sale of its first model. According to the planning, by 2021, ARCFOX will release 6 new models.
Chang An Song, who also has great ambitions in the high-end electric vehicle market, curled his lips and wiped off the feathered uniform that was moistened by the cat. Car. Not long ago, Changan Automobile Chairman Zhu Huarong said in a media interview that “When Changan founded its third business in 1.0 in 2017, it was clear that there was a plan for high-end brand, but it was still impossible to reveal how to do it and how it progressed, because brand sometimes still needs to be a bit secret.”
It can be seen that traditional car companies are bravely fighting for the high-end electric car market to take the lead, for fear of falling behind Sugar daddy people. However, for the high-end domestic high-end cars, many people believe that it is too difficult to try to build an independent high-end brand by building products, technology and equipment.ttps://philippines-sugar.net/”>Sugar baby Project and corporate abstraction are difficult to go beyond the conclusion: Science needs to be serious, but beauty… is not that important. The dilemma.
On the other hand, the voice believes that Chinese automobile companies will definitely die if they do not follow the internationalization path, but brand is not famous, so globalization has the first priority to solve the problem of brand, and the release of independent high-end brand is a major way. In 2016, a brand new release was released. href=”https://philippines-sugar.net/”>Sugar babybrand gang, the brand new brandWEY was launched, with the goal of Manila escort to build self-reliancePinay escortHigh-end brand, international influence.
No matter what, high-end electric cars are becoming the main battlefield for car companies to compete with each other is no longer a battle.
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Why should we build a self-reliable high-end brand?
The brand tree stands upSugar daddy comes. Even for the same car, changing the high-reality standard will immediately double the price of the car. This is the benefit of brand overprice.
Brand overprice is of course good, but the creation of high-end brand is not a day long, and it is not a shortage of both the weather, people and the land.
Benz was born in 1926, Baoma was born in 1916, Odi was born in 1909, Potge was born in 1931, and Maserati was born in 1914.···The luxury brands and super luxury brands of the Eastern countries that we see now on the market, are located in the early years, which is the second industrial reaction. DaddyThe major infrastructure development period in the middle and late stages.
Reksas was born in 1986, Cai Ge was born in 1986, and Infiniti was born in 1989. Sugar baby‘s neighborhood japanAlthough the three luxury brands in Japan look very young, their mother Sugar daddy has developed explosively, Honda and Japanese-made cars, which are also due to the unprecedented large infrastructure in Japan (Japan) after the Second World War with the support of the Eastern World.
The economic explosion-making growth of large infrastructure during the development period has supplied very excellent soil for the original accumulation of automobile companies.
In addition, any luxury brand’s victory must be dependent on its outstanding product strength beyond the competition. This product strength comes from a large number of technical accumulation brought by several times of engineers to the same goal, including cutting-edge technical talents and comprehensive talents in quality, cost, and durability in the manufacturing of the entire vehicle. This ability can help brand to truly compete in the country in some key attributes.
It can be used as an analogy that the control function exceeds the Sugar daddyBaoma’s brand, either cannot achieve such balance (Alpharomier), or have to spend more money to set a higher price (Power). Therefore, the baby can ensure the best control and maintain the highest sales volume in the same price range. Similar examples include Benz’s luxury, Odi’s technology and lights.
The development of independent brands in China is also a stepping on the development of China’s transformation and opening up, especially the rapid development after participating in the WTO, and has completed the original accumulation, but the depth and time of this accumulation are still somewhat different from that of the international luxury brand. Therefore, there are many independent brands that are not strong, and brands are mainly mid- and low-end, and they have not achieved equal competition with mainstream combined brands.
The foreign luxury brand has accumulated over the past decade and hundreds of years of brand abstractions and public perceptions. It is not only their precious wealth, but also the most difficult wallet for later generations to surpass. Independent brand wants to create a brand with the same file as the Benz Bama. I still don’t think there TC: